pic 1) The representation of the pictures shows that not only adult work is important, kids' work is also important but the way the advert has been made it makes it look amusing because kids don't usally do up their parents tie. This is another way of representing their company in a way that would be aimed for everyone. The people did not have direct adress in the photo in order to show what they are doing (getting dressed) therefore you cannot have direct adress while dressing up. The logo was shown in a visible font size and easy to find and bold enought to read to produce their company.
pic2) The picture indicates everyone's job is important so they put three people to stand in front of a distictive house which supports the slogan and also to promote their company by putting emphasis on the slogan. The people look like teens or around mid 20's so this can show what the slogan has said. In this photo they did have direct adress because they were just standing their and not doing anything. The brand in both pictures was called levi's and the trademark represented in both pictures in the same ways. The mise en scene design was simple and plain it was a representative of the brand.
Target Audience
Thpic 1) This first picture is aimed at everyone because it shows both child and adult so this would be suggesting it's for everybody.
Pic2) Mostly aimed for teens or above but can also be aimed at for all ages in order to promote their company.
Mostly well observed, the comments are fair and there is an attempt at exploring the representations and how they relate to the brand.
ReplyDeleteebi you need to be really specific and actually a little more creative with your analysis. For example - think in terms of each picture having a narrative - then what is the story for each and how does this story represent the brand?